Questions we get again & again.

Think of it as preparation, not prediction. In trend forecasting, we spot and track emergent consumer behaviors, cultural shifts and industry patterns, helping us envision the strategies—be it product, experiences or initiatives—that will be most relevant and successful in the future.

This work colors your decision-making with an eye toward the future. We help brands and businesses of all kinds incorporate trend-driven insights into their strategies. More specifically, helping them do things like:

• Design more relevant products and services

• Shape more resonant marketing strategies and storytelling

• Create more compelling audience-driven experiences

• Identify and act upon opportunities before competitors can

Every industry—and individual—can benefit from the power of trend forecasting. Whether it’s ideating commercial innovations in CPG or glimpsing what's next in a nonprofit’s sector, trend forecasting can help you sense what’s coming and shape strategies for the months or years ahead.

You’re right: technology is connecting us to trends in new and powerful ways. But trend forecasting takes it farther and deeper, helping you understand why it’s forming, how long its cycle will be, and its connection points to broader cultural shifts.

Looking to the future with intention shouldn’t be reserved for businesses alone. Through training, workshops and keynote speaking, we help people reorient their relationship with the future and learn how to translate change into personal confidence, purpose and prosperity.

Packages are always customized based on your needs, preferences and timing. VJF offers both short- and long-term engagements. For more details and current availability, please email us.