The power of shifted perspective.

FUTURES THINKING TRAINING

Milken Institute

The globally renowned think tank asked VJF to inspire and activate its strategic philanthropy team with an eye toward tomorrow, assessing internal and external risks, building future worlds and ideating into each to craft a future-forward strategy that drives meaningful transformation.

BESPOKE FORECASTS

Pampers

The bond between parent and child is ancient, but the ways in which consumers caretake has evolved dramatically. Casting its gaze forward, the #1 baby brand partnered with Valerie’s in-house team at LPK to seize big, emergent shifts—from the rise of the modern naturals movement to the move from ink-on-paper diapers to fashion-driven everything for baby.

TESTIMONIAL

I worked with Valerie on multiple trends and design projects for Pampers, where her strategic forecasting consistently delivered actionable insights that shaped our product direction. What set Valerie apart was her ability to convert skeptical senior executives at P&G into believers—people who entered meetings questioning the business value of trends work left as advocates because of her compelling communication and evidence-based approach.

— Emily Kokegne, Former VP of Design, Global Baby Care, P&G

BESPOKE FORECASTS

SC Johnson

From home cleaning to pest control, air care to storage, SC Johnson works across an array of consumer categories, calling for a deep understanding of what people need today—and what they’ll likely demand tomorrow. To help SC Johnson’s team understand emergent sociocultural trends and potential shifts in the landscape, Valerie led them through an immersive scenario planning process, glimpsing possibilities and ideating into them to spur innovation, growth and competitive edge.

BESPOKE FORECAST

LPK

The Future of Snacking

Few categories are growing with the velocity and ferocity of snacking—a sector of food & beverage that mirrors the lifestyles and sates the cravings of an evolving consumer base. With Valerie’s guidance, LPK published the playbook on the changing snackscape—what it says about people and what it means for brands.