The globally renowned think tank asked VJF to inspire and activate its strategic philanthropy team with an eye toward tomorrow, assessing internal and external risks, building future worlds and ideating into each to craft a future-forward strategy that drives meaningful transformation.

The bond between parent and child is ancient, but the ways in which consumers caretake has evolved dramatically. Casting its gaze forward, the #1 baby brand partnered with Valerie’s in-house team at LPK to seize big, emergent shifts—from the rise of the modern naturals movement to the move from ink-on-paper diapers to fashion-driven everything for baby.

From home cleaning to pest control, air care to storage, SC Johnson works across an array of consumer categories, calling for a deep understanding of what people need today—and what they’ll likely demand tomorrow. To help SC Johnson’s team understand emergent sociocultural trends and potential shifts in the landscape, Valerie led them through an immersive scenario planning process, glimpsing possibilities and ideating into them to spur innovation, growth and competitive edge.

Few categories are growing with the velocity and ferocity of snacking—a sector of food & beverage that mirrors the lifestyles and sates the cravings of an evolving consumer base. With Valerie’s guidance, LPK published the playbook on the changing snackscape—what it says about people and what it means for brands.